Revenue Optimization Radio by Altify

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AI & The Rise of the Account Based Approach to Everything

March 20, 2019


The two biggest buzzwords in sales and marketing are ABM and AI. In this interview, Nipul Chokski, VP of Marketing and Lattice Engines cuts through the jargon to talk about how account based marketing and AI improve sales and marketing, and increase revenue.


Predictable Revenue Radio is sponsored by Altify and hosted by Altify CMO Patrick Morrissey.