Revenue Optimization Radio by Upland Altify

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Scaling for Growth, Lessons Learned the Hard Way – Podcast with  John Kreisa

February 27, 2019


In the intersection of sales and marketing in a growing company there are always lessons learned the hard way, but once learned they can stay with you. 

Live from Dublin, Ireland and San Jose, CA: How do you go from innovative new technology to building and owning a category? That’s the question will dig into with John Kreisa, VP Marketing at Hortonworks – one of the fastest growing tech companies in history. We’re going to talk about the ins and out, challenges and difficulties of creating and scaling a category.

  • Finding repeatable processes
  • Hiring entrepreneurial spirited people
  • New ventures put sales and marketing close in the same foxhole and from that both learn
  • Why marketing and sales has to be a partnership

About our guest, John Kreisa:

John brings over 20 years of experience in technology marketing leadership to Hortonworks and is responsible for the strategy and execution of all of its marketing activities. Most recently, John led the Data Storage marketing activity at Red Hat via the acquisition of Gluster Inc. Prior to Gluster, John held various marketing roles at Cloudera, MarkLogic, Business Objects John holds a BS in Computer Science from The University of Texas in Austin.


Predicable Revenue is hosted by Patrick Morrissey and sponsored by Altify the sales transformation software company.